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Nostalgia is not Enough for Sears
Sears is in a fight for its life, The brand teeters on the brink of liquidation, which would lead to closing the 425 Sears and Kmart locations still open. The company is already a shell of its former...
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Gillette Calls for Men to Be Their Best: Will They Answer?
The American Marketing Association defines a brand as “a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Brands...
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Purpose versus Imperative
The name of the game in business is making a profit. A venture that does not generate more revenue than its expenses cannot survive long term. Stakes are incredibly high when it comes to...
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